MAXIMIZING YOUR VALUE PROPOSITION IN MARKETING MATERIALS

According to ChartBeatyou have between 5 to 30 seconds to hold the attention of a viewer. In other words, if you can’t communicate your value in less than 30 seconds, you’re losing money.

This must read article can be summed up pretty quickly. Sumo.com provides a handy rule of thumb, when it comes to marketing in today’s information age, when we’re inundated with good information/content/services, from a variety of strong sources. If someone’s taken the time to visit your site…snatch ’em in quickly with VALUE PROPOSITIONS

Jill Konrath gives a solid definition for Value Propositions:

value proposition is a clear statement of the tangible results a customer gets from using your products or services. It’s outcome focused and stresses the business value of your offering.

Your landing page on your website/commercial needs to address 4 bullet points and PRONTO! 

  • What is your company selling? 
  • What is the benefit of using it? 
  • Who is your target customer for this product or service? 
  • What makes your offering different from competitors? 

If you can sum all of these bullet points up in as few words as possible, you’re well on your way. 

These are some of the more popular examples of high powered value propositions cited from sumo.com, and this is the article most of the insight came from https://sumo.com/stories/value-proposition-examples:

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