Prince George’s Community Federal Credit Union had a need to put together a 4 part video spot for their 50th Anniversary commemoration. The pieces featured 4 different slices of the community that they serve in Prince George’s County, Md. This piece highlights a local police officer and his using the Credit Union to make his home and car ownership dreams a reality.
Video was used in addition to written literature to provide a human aspect to the stories heard day in/day out in text. The officers story is heartfelt, as his experience speaks volumes to a wide swath of current and potential members of the Credit Union.